Sales Presentation Skills: Make More Effective Live and Video Presentations – Part 1
Article by Gary Costello
Making a sales presentation, whether live or on video doesn't have to be the gut wrenching experience you may think. By following a few guidelines, you can develop the sales presentation skills necessary to make presentations that are powerful, focused, deliver your message and leave your audience believing that you are the definitive authority on your chosen subject.
Notice the word focused. I can't emphasize enough that to deliver an outstanding presentation you must be focused, almost laser-like from beginning to end. How many presentations have you heard, or seen where you started wishing the speaker would "get to the point already"? or, in the case of the internet, you click off what you thought was going to be a video chock full of useful information?
Sound familiar? Do the presentations and/or videos you make suffer from these common problems?
Typically, what this all boils down to is a lack of focus on the part of the presenter and the ability to stay focused on the subject material through out the presentation. This becomes particularly important if you are developing a video for the internet because you have very little time to establish your rapport with the viewer, and the length of your video is relatively short.
For the purpose of this writing I am going to talk about content...I realize that with video presentations all kinds of technical issues pop up. But lets face it. In the end it's all about content. We'll save technical aspects of video presentations for a later article.
Developing the sales presentation skills needed to make more effective presentations is not overly difficult, but will require a bit of work on your part. What I am going to do is lay out a format that you can follow that will allow you to focus on your issue(s), and stay focused on your issue(s), regardless if your presentation is 5 minutes or 50 minutes. No more putting together a couple of pages of random notes or cue cards and reading from them! This format has served me well and I know it will serve you well too!
In a nutshell the format is based on the rule of threes. That is, the presentation topic is divided and subdivided into three parts with previews, speaking points and recaps, (or summaries), at the end of each group of three in the main body of the presentation.. This makes it easy to present material, it makes it easy to comprehend material, it cuts down on questions, (or reinforces points in the case of a video presentation), and it lends itself very easily to any length of time you wish.
Here's the format.
1. Tell 'Em What You Want To Tell 'Em
2. Tell 'Em
3. Tell 'Em What You Said
May seem crazy, but that's it! Well, it is a little more complicated, but describing it in this manner makes it easy to remember.
Coming in Part 2 we will begin with the first of the three threes...Tell 'Em What You Want To Tell 'Em.
Gary is an Entrepreneur; an Internet Marketer; a Sales and Marketing Professional who believes if you help others succeed your success will follow. Gary is also a husband; father and grandfather who believes in God, family and then work. He's also involved with the Christian organization "Fishers of Men" where God, Fellowship and Bass Fishing come together.
Top Ten Tips For Web Video Presenters
Article by Neil Davidson
Video will work for you if properly planned. Take the time to utilize this check list to ensure you do not waste cash or effort.
Top ten guidelines for getting response from a web presenter :-
1. Retain the script not longer than 30 seconds for automatic play videos. All our statistics tell us that you need to reach at your call to action within 30 seconds. After that viewers diverts himself away unless you
Presentation skills – How to improve your presentations
Watch examples of two presentations, one much better than the other. See how making just a couple of small changes can make a huge improvement to a presentation. Learn how to make a presentation much more confident, clear and impactful. This person is receiving presentation skills advice from Steve Bavister, presentations expert with communication skills company Speak First www.speak-first.com
Killer Presentation Skills
PublicSpeakingSkills.com shows you a few of the simple behaviors you need become both comfortable and effective at public speaking.
Video Rating: 4 / 5
Improve Your Video Presenting by Attending Toastmasters International
meetlisaoliver.com - If you do any form of public or professional speaking, or you use video as a form of marketing then you're going to want to make sure your presentation and communications skills are as good as they can be. Online marketer Lisa Oliver shares with you the benefits of Toastmasters International and how it can help you improve your video presentation skills, or perhaps your fear of public speaking in general.
Video Rating: 5 / 5
Pionen – Bahnhof’s computer facility movie1
Bahnhof's high security computer facility right in the center of Stockholm, Sweden.
Video Rating: 4 / 5
Presenting Lily Mars
Presenting Lily Mars
Lily Mars, a small town girl (Judy Garland) has a hankering for a real role in a major play, and won't give up until she gets her chance. She keeps after producer Thornway (Van Heflin) until he is too tired to argue, even following him to New York, and he finally gives her a shot. But her real chance comes when she fills in for the leading lady, and she debuts on Broadway.
List Price: 19.95
Price: 16.96
PRESENTING ROGER CORMAN’S BEST OF
PRESENTING ROGER CORMAN'S BEST OF
Description not provided.
List Price: 29.98
Price: 25.48
Video Presentation For Different Purposes
Most people learn things visually, which means their response to a show-me-how is likely to be more positive than a tell-me-how information. People nowadays are more drawn to web applications with interactive communication between producers and consumers. Products which are showed in videos embedded to websites get more views than other without visual tools.
Videos leave lasting image imprints on the mind. Imagine if someone tells you about a product, it might take more effort for you to imagine it whereby a video presentation makes this easier for you to imagine. A celebrity endorsing a product in a video has more impact to potential consumers than just reading about his endorsement on print.
Making your product information accessible is an important part of customer service. Companies that are able to do so are considered reliable.
Creating videos to relay information about your product to consumers add interest to your marketing strategies. Technology is more accessible to help you create your videos these days.
More softwares are available to help you come up with a video presentation for your business. These help lower the cost of video production making it more easier to utilize by even start-up companies trying to create their niche in the market.
One video can be used to target different markets. Video dubbing into another language may help you reach foreign markets effectively. Taking advantage of social sites can help you direct your videos to specific consumer groups.
It creates more impact to introduce your business in a video to potential clients than merely telling them about it. If you want to show them how big your company is, a video presentation of your company logistics can help you back up your claim. Allowing customers to know more about your company through your web address is important also.
Remember how effective that moving bunny toy with the slogan "Keeps Going On and On" for a certain brand of batteries has been? People tend to associate lasting energy with that brand and it has become a household choice over the years. Effective taglines generate instant recall.
If you want to leave a lasting impression about your business to consumers, use video presentations. It might be just what your business needs.
When buying Boot cut jeans and women's stretch jeans, always go for the comfortable, stylish ones.
